Your Property Logo Can Pay for Itself!
The exciting thing about offering logo branded items in your vacation rental business is that the logo shop can actually pay for itself.
Most people while on vacation love to buy souvenirs to take home. If nicely done, you can offer these right in your vacation rental, at check-in, or check out. Some items you could use in the services of the guest’s stay—such as embroidered robes, imprinted wine glasses, or mugs. Then, also offer for sale, in case they want to take anything home.
Your logo shop can be anything from embroidered robes to a full on company store for your property management company. A wonderful aspect of offering branded merchandise with your property logo or property management logos are the following:
Your name and contact information will leave with your guest.
You may sell some of your logo branded merchandise in a small display case and charge to their bill before check out.
Embroidered robes, mugs, glassware, soaps, shampoos, etc can be used during their stay, but can also be offered for sale.
You can also use these items as incentives to give guests when the book again next time directly through you, or send a referral guest.
Be sure and advertise in your monthly or quarterly newsletters you items for sale or for incentives. VRT has packages with to help you with newsletters and promotions.
Because of the customized nature of this industry, you will need a consultation to design your store. Ms. Nelson has had 20 years in the industry and has assisted high-end clients in creating their company store and branded merchandise. Her client lists included: Prada, Johnson & Johnson, Denver Post, City of Breckenridge, Dunkin Donuts, Hewlett Packaged, USA Ski, Harlem Globe Trotters, and many more.
Deborah S. Nelson, Branding Expert
With 25 years of experience, wisdom, connections, and finesse garnered from running a promotional marketing company, Deborah S. Nelson specialized in creating products for both non-profit and for-profit businesses. Her consultations are $99 an hour—a small price to pay to learn some of the secrets of how to make your logo store pay for itself. Her advice and experience are invaluable and will pay you back many times over. However, this fee is applied to any merchandise you buy. Nelson is also the author of There is a Niche for Every Travel Itch, The Vacation Rental Owner’s Manual, and Don’t Let Them Steal Your Brand.
Sara Wright, Property Logo Design Specialist
A multi-talented and competent design specialist at Vacation Rental Brand, Sara brings her design experience to property logos, travel articles, blogs, and websites. As a multi-media person, she also helps with video creating and editing as well as proofreading. She has played a key role in the publishing of nearly 300 travel articles in the past few years.